John A. Martins

Plan and produce web content for institutional website, with increased responsibility for a number of internal clients such as campus life and several academic units like the schools of Nursing and Hospitality Management.

• In consultation with clients, write and publish landing page copy and feature stories;
• Create and update web pages to reflect new information about the university, its people and its programs;
• Manage and fulfill requests for changes to content and site design;
• Ensure documents, images, and other items adhere to established content standards;
• Provide day-to-day site maintenance.

Coordinate the development, production, and distribution of digital video projects that support institutional messaging.

• Collaborate with key contacts across the university on projects, from concept to execution and delivery;
• Direct pre- and post-production activities, including scheduling shoots, scouting locations, conducting interviews, editing video, composing titles, and exporting to various digital communications channels;
• Train and supervise three work-study students in Media Production Center.

Manage several institutional social media channels: Twitter, YouTube, Flickr, and Google+ accounts.

• Set tone, philosophy, and strategy for institutional presences, building networks from the ground up;
• Manage day-to-day activities, including scheduling posts and cross-publishing with other on-campus social media efforts;
• Serve as institutional advocate, engage in dialogues and answer questions;
• Harvest information from social media to support university assessment initiatives;
• Compile and present reports for campus audiences ranging from executive leadership to faculty and staff.